Today in class, while discussing the various customizations of a website, we talked about what could potentially deter people from using a site which I personally feel connects to usability and Human Factors Engineering. When building a website, WordPress allows for various custom letter spacing, font styles, text colors, etc. Although some of these can be effective in capturing an audience with uniqueness, it’s very easy to have this distract from the purpose of the website. You want people to concentrate on the message the site is saying, and oftentimes, violating the standard conventions of web design will distract the reader from your mission. For example, most links are blue and underlined, but if you were to change it to neon green and italicized, people may not recognize that it’s a link they should click on. I find that as I study more about Human Factors Engineering, usability is a term that is repeatedly being used since human factors engineers investigate the psychology behind what makes the product easier for the consumer to use and work with. The phrase “Don’t make me think” appeared in class which I really liked since I agree that the user shouldn’t be thinking about how to use each feature of the site and should be more focused on absorbing the site’s mission.